August 5, 2010

Zac Posen's New Housing Venture 16W21::

It's a busy spring for fashion designer Zac Posen. Following up his Fall 2010 show, which was inspired by 1940s futurism, Posen brings his styles to the masses with his first ever Target fusion line with looks spanning from New York punk to old Hollywood glamor. And now, Posen extends his brand into the New York City housing market, completing the entire interior of a new luxury boutique residence in Flatiron, 16w21, which opens next month. The green condominiums set a new standard for design, integrating a studious level of attention to every detail of the building, highlighting the way that where we live influences how we live.

A stunning new ad campaign, "The Model Apartment," tells the story of one resident bachelor, a model man inside his model apartment, photographed and filmed inside a built-to-scale replica of the building itself. Click below to see a gallery of the ads, and view the videos here. The voyeuristic assemblage, following the model man through his bedroom, living room and kitchen, dives deep into the beautiful interiors, and sets the stage for a continuous story of how gorgeous design defines our lifestyles.

No comments: