Billionaire Couture, the Italian men's "extreme luxury" brand founded by Formula One mogul Flavio Briatore and designer Angelo Galasso, has come out with the world's most expensive umbrella. Made entirely of black top-grade crocodile skin treated for water resistance, the oversized, ultra-luxe accessory costs $50,000, available by special order from Billionaire Couture's new London flagship in Sloane Street, SW1.
Briatore, a renowned playboy who also owns Sardinia's famed Billionaire nightclub, a seasonal rendezvous for the private jet set, established Billionaire Couture as "the first international haute couture line exclusively for men." Every item is handmade in Italy in strictly limited quantities, and is the result of "obsessive research into fabrics, materials and details." Fans of the line include Paul McCartney, David Beckham and Sean "Diddy" Combs.
In addition to the umbrella, Billionaire Couture features crocodile bags, shoes, and coats, as well as clothing and accessories in a variety of other precious and exotic materials. Each piece is characterized by "a relentless search for original details that express quality, sophistication and eccentricity" -- which, Briatore and Galasso freely admit, "at times goes intentionally overboard."