For its fourth annual campaign to benefit UNICEF, Gucci has launched a special white version of its Tattoo Heart Collection. All handbags in the range feature Gucci's iconic heart and rose design, a colorful print which contrasts with the purses' stark white backgrounds.
"I love the idea of a heart being tattooed onto the handbags," explained Gucci's creative director Frida Giannini, who has been involved in Gucci's annual charity line since 2005. "It's a permanent mark that you can wear with pride that stays with you. I think that represents very well what we are doing here. This is not a one-off program, but rather an ongoing commitment to the incredible work that UNICEF is able to achieve. It's really our chance to give back."
The Gucci UNICEF Tattoo Heart Collection is available from Gucci stores in more than 20 countries from November 19 to January 31. 25% of the sales of the bags will be donated to the charity. This will assist them in providing aid to orphans and children affected by HIV and AIDS in Africa.