October 29, 2008

Ralph Lauren x Timeline::

Ralph Lauren is an American fashion designer Ralph Lauren’s luxury lifestyle company Polo specializes in high-end casual/semi-formal wear for men and women, as well as accessories, fragrance, and housewares. Here is a timeline of the brand that sells the American Dream.

Ralph Lauren establishes the Polo label with an instantly successful line of ties. In direct opposition to the narrow ties and conventional styles of the time, Lauren designs wide, handmade ties using unexpected, flamboyant, opulent materials. The ties quickly become a menswear status item. 

Already interested in promoting a lifestyle with his ties, Ralph Lauren names his line after a sport that embodies a world of discreet elegance and classic style: Polo.

1970 Ralph Lauren released a line of women's suit that were tailored in a classic men's style, which was when the first Polo emblem was seen. It was on the cuff of the women's suit. 

1971 Ralph Lauren opens his first store in Beverly Hills and the first in-store boutique opened at Bloomingdale’s in New York.

1972 Ralph Lauren released Polo's famous short sleeve mesh shirt with the Polo logo. It came out in 24 colors. It became an overnight classic. 

1974 Lauren gained recognition for his design after he was contracted to provide clothing styles for the movie The Great Gatsby.

1977 Lauren designs clothes for both Diane Keaton and Woody Allen in Annie Hall.

 Polo was the first cologne launched in 1978. 

1978  The city boy goes cowboy with his "Westernwear" collection.

1981 Polo Ralph Lauren opens its first international store, on London's Bond Street.

1983 Lauren led the designer pack into home furnishings, introducing his Home Collection.

1984 Lauren transformed the Rhinelander Mansion, into the flagship store for Polo Ralph Lauren.

1985 The company makes inroads in the denim market with its "Dungarees" campaign.

1987 Lauren was diagnosed with a benign brain tumor. In April of that year, he underwent surgery to remove the tumor, and made a full recovery.

1989 The Polo flag sweater is introduced.

1990 Lauren tees off with Polo Golf.

1991 The company runs its influential "University Club" advertisements.

1993 The designer introduces Double RL, a line of casual wear named after his Colorado ranch.

1993 Polo Sport launches.

1994 Lauren unveils Purple Label, his take on classic Savile Row tailoring.

1996 Polo Jeans Debut

1997 Polo Ralph Lauren became a public company, traded on the New York Stock Exchange under the symbol RL.

2005 As an official sponsor at the U.S. Open, Lauren supersizes his logo.

2006 Polo is named the first official outfitter of Wimbledon.

2007 Polo sponsors its first-ever polo team, the Black Watch.

2008 Polo Ralph Lauren signs a deal to become exclusive parade outfitter of the 2008 U.S. Olympic and Paralympic teams

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