September 26, 2008

Inside Coco Chanel's Paris Apartment:: wAy rAdne$$!

If you've ever wondered how Gabrielle Bonheur 'Coco' Chanel lived, it is as incredible as you may have imagined.

To promote Chanel's latest scent, Coco Mademoiselle, the fashion house has created a fantastic website befitting its reputation. It includes a virtual tour of Coco's famous Paris apartment, the backdrop for the campaign's films and advertisements. Also featured is a download of the film (the long version of the commercial), behind-the-scenes look into the making of the film as well as the styling, choosing the jewelry, setting up the apartment and the launch party. Heavy daydream territory.

Keira Knightly is the face of the parfum, playing the role of Coco herself. 

Click here for the website, just click in the middle of the screen to start the tour.

Celia Walden of The Telegraph was enviably granted access to Coco Chanel's time-locked apartment and found a lifetime of treasures. Here are some of the photos:

you're very much welcome! - ti$a

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