For this year, Gucci announced a special limited 8-8-2008 collection of just 8 fashion accessories that will be available exclusively through Gucci Hong Kong and China stores. The special edition pays homage to competitive sports and is supposed to epitomize sporty luxury, according to Gucci creative director Frida Giannini. Cornerstone of the campaign is the new I-Gucci watch, which is unique to the 8-8-08 campaign in both coloring and sporty appearance. It also happens to be the first digital time piece Gucci has ever released - its digital face is capable of displaying both numerical and clock-hand formats. Other specs include a 44 millimeter steel frame casing, a red monochrome rubber strap (embossed with Gucci’s iconic GG pattern on its inside) and selection of multiple time zones.
The 8-8-2008 collection also features an unlikely accessory in form of a bicycle. The bike is built for leisure and sports bold red double GG leather details such as the seat and the handle bar grips.
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